Video is the most compelling way to tell your company’s brand story. However, your video shoots can be difficult and time-consuming to organize, and the video production costs can be expensive. Investing in video production agency can help you to reduce the stress level to a great extent.
If you are determined to invest in a corporate video production company, the issue becomes exactly how much to spend. Pricing of video production ranges considerably depending on your needs and goals, but you can formulate an effective campaign on almost any budget.
In this article, we will discuss the major factors that determine the pricing of video production in great detail.
- Planning and Production
Creating video content isn’t worth doing if you don’t invest wisely in the planning and strategy phase. You will have to determine what topic you will cover and how you want it to be presented. At this point, you will want to decide how long your video should be, keeping in mind that shorter is better to attract the potential customers to your brand.
- Renting or Buying Equipment
If you don’t have the right equipment to shoot a quality video for video marketing in Toronto, you will have to rent or purchase gear. Here is where the pricing of video production can run into the tens of thousands of dollars for a top of the line.
- Filming at Multiple Locations
A change of scenery might be exactly what you need to maintain the attention of your viewers as you approach the one-minute mark in the video. In this situation, you will need to transport people and gear to different locations for filming. Coordinating time and travel will affect your budget.
- Hiring An Actor Or Presenter
While you may be a genius in your industry, that may not shine through when you get in front of the camera. Hiring an actor or presenter may be an option, as these professionals know how to be more approachable and personable in getting your message through to viewers. The price pay depends largely on the talent you seek.
With all these factors in mind for pricing video production, you should be able to develop a better idea of where to invest your marketing dollars. You can also decide whether you would like to keep things in-house or outsource process, each has its pros and cons. Check out here to learn why corporate video live streaming may be the most effective form of company messaging in great detail.