The importance of SEO is no more hidden from the businesses who are locking their horns in the market competition. A well-optimized website ranks higher in search engines which ultimately boost traffic and revenue. Whether a site is designed solely for business or informative purposes, it is really important to include SEO tactics and strategy in the marketing efforts. However, there are only a few businesses who invest in SEO. Many business owners think that optimizing their website with just quality content is sufficient to attract large customers. If you too think this way, you will never beat your competitor.