Television advertising is the objective of many local businesses. The general thought often is that direct response tv brings better results than all other mediums. That may or might not be accurate, but the main point is that advertising on TV has good points and bad.
Television advertising is shown in vibrant color which stimulates the brain of the person watching. A TV advertisement will use elements of sight, sound, and movement all at once which will develop into a powerful package for your senses. Your message on TV will deliver your message to all people in the room at the same time.
The ad will come to the listener if they don’t change the channel or turn the TV off. This is good for the advertiser because at least some of the ad will likely be heard. This medium is also good for the repetition of ads.
The more a viewer sees an advertisement, the more they will remember it.
TV commercial production companies can deliver an ad at any time throughout the day, 24 hours per day. The programming available on television is varied and it is quite easy to match your ad to the nature and viewers of the programming. Just about everyone watches television so it has a far wider reach than other mediums.
Television advertisements can be targeted nationally, regionally, or locally. It is very easy to focus on specific geographic areas with television advertising. You may set up your advertisement not to compete with other advertisements. That will make certain that the information you present in your ad are the only ad viewers see during your scheduled run times.
Studies have shown that a tv ad normally generates enough answers to be cost effective for many industries and markets. Keep in mind that the response rate will be determined by several factors – including having great advertising copy.
There are challenges which make television advertising an unattractive option for many small businesses. TV requires more manufacturing time and resources than other mediums so your ad will not be on the fast track to the atmosphere.
Television ad space can get very cluttered and your advertisement might get surrounded by a long string of other advertisements. Viewers may miss your ad completely if they have walked from the room during the long commercial breaks. At a minimum, your ad may be less memorable when it has watered down with a lot of other ads.
It may be tricky to get your ad placed exactly where you need it. There’s only a limited number of places available, so other advertisements can beat you. There are options to be certain your ad is the only one displayed in a particular time slot, but this choice will remain costly.
There are significant costs associated with making TV commercials which usually makes this medium the most expensive. If you need a highly focused audience, TV advertising will be very cost-inefficient because audiences can fluctuate very widely. This is due to programming on various channels with different line ups each night.